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Revenue, not just automation: Why AI products transforming customer experience deserve recognition

Ben Feldman · Encore
Published · 29 July 2026
Reading time · X Mins
Published · Jul 30, 2026

The next wave of enterprise AI is no longer being measured by how many calls it can deflect or how much operational cost it can eliminate. Increasingly, the spotlight is shifting towards AI products that directly influence revenue, customer engagement and business growth.