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Encore AI in The Economic Times: revenue, not just automation

Ben Feldman · Encore
Published · 29 July 2026
Reading time · X Mins
Published · Jul 30, 2026

The Economic Times examines the shift Encore was built around: enterprise AI judged on the revenue it generates rather than the operational cost it eliminates. The piece features Encore in that context - AI agents measured on conversions completed and customers retained - and argues that recognition in the category should reward exactly those outcomes.